Written by Flexy.Global

5 Best Practices for SaaS Product Design 2024

Digital Product Design
4 min

A well-designed user interface (UI) is crucial for a thriving SaaS product. First impressions matter, and users might turn away if they aren't impressed by the design.

In this article

What is SaaS product design?

SaaS (Software as a Service) product design refers to the process of planning, creating, and iterating on the user interface, experience, and overall functionality of a software product that's offered as a service over the internet, typically on a subscription basis.

SaaS product design focuses not only on the aesthetics of the software but also on its usability, efficiency, and user satisfaction, ensuring that the product aligns with the needs and preferences of its target audience.

The design also influences users' opinions about your SaaS product's quality. If the UI/UX design works with the users in mind they will appreciate thoroughly tested and is reliable. In a worst-case scenario, if your SaaS product design looks outdated or poorly users will be less likely to trust it.

A winning SaaS product design will provide a great customer experience that encourages regular engagement and helps your product stand out from the competition in your industry.

What are the benefits of a fool-proof SaaS product design?

01.  Lower customer acquisition costs

02.  Competitive advantage and differentiation

03. Increased customer lifetime value

04. Scaling your business faster

What goals should you have when making your SaaS product design?

  • Minimizing customer churn
  • Boosting user efficiency by simplifying the user journey
  • Removing user irritations
  • Capturing users with relevant dashboards and data

Here are the top 5 best practices to follow in 2024

01.  User-Centered Design (UCD)

UCD is a design philosophy that prioritizes the needs, wants, and limitations of the end-user of the product.

Implementation: Conduct thorough user research using methods like interviews, surveys, and usability testing. Develop personas to represent typical users, then use these personas to guide the design process. Continuously gather feedback and iterate on the design based on real user insights.

02.  Responsive and Adaptive Design

With an increasing variety of devices and screen sizes, the SaaS product design must provide a consistent and optimized experience across all platforms.

Implementation: Employ flexible grids, scalable images, and media queries to make the design adapt to different screen sizes. Consider using a mobile-first approach, designing for smaller screens initially, then progressively enhancing the experience for larger devices.

03.  Consistent UI & Design Systems

A design system is a collection of reusable components and standards that can be assembled to build more complex UIs. This ensures consistency across the application.

Implementation: Develop a design system that includes guidelines for colors, typography, spacing, and interactive elements. Use component libraries and pattern libraries to ensure that designers and developers can consistently and efficiently create UIs that adhere to the established design standards.

04.  Security by Design

With increasing concerns about data breaches and privacy issues, integrating security into the design process is crucial.

Implementation: Follow the principle of least privilege, ensuring users only have access to what they need. Use encryption for sensitive data and employ secure design patterns. Consider the user experience in authentication processes, employing techniques like multi-factor authentication without compromising usability.

05.  Inclusive and Accessible Design

Ensure your SaaS product is usable by as many people as possible, including those with disabilities.

Implementation: Design with color contrast, font readability, and keyboard navigation in mind and provide alternative text for images, captions for videos, and ensure interactive elements are navigable using assistive technologies.

If in doubt, check out the Web Content Accessibility Guidelines (WCAG) to ensure your product meets accessibility standards. Use tools and audits to test your product's accessibility.

What is the WCAG?

The Web Content Accessibility Guidelines (WCAG) are a set of recommendations designed to make web content more accessible, primarily for people with disabilities. Published by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C), these guidelines are recognized internationally and are frequently referred to in web accessibility legislation and policies.

The main points of WCAG are called "POUR":

  • Perceivable: Information and user interface components must be presented in ways that users can perceive.
  • Operable: Users must be able to operate the interface (i.e., the interface cannot require interaction that a user cannot perform).
  • Understandable: Information and the operation of the user interface must be understandable, meaning that users must be able to understand the information and the operation of the user interface.
  • Robust: Content must be robust enough to be reliably interpreted by a variety of user agents, including assistive technologies. In other words, users must be able to access the content using different technologies.

Getting the right look and feel for your SaaS product design can take your business from a startup to a No.1 ranking company. By working with a design agency, you're accessing a team that knows how to make your product easy to use and alluring. They've done this many times before and can help make your product stand out.

If you want to give your SaaS the best shot at success, think about teaming up with our design ninjas.

Check out how Flexy designs SaaS products and let’s talk about your project now!

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