Are you thinking of ways to grow the conversion of your SaaS website design, but do not know where to start? The first good news is that you are in the right place! The second good news is that it is easier than you think. We have compiled a list of the top 5 SaaS website design techniques that will help you attract and retain new users. By the end of this read, you will be equipped with enough knowledge to turn your website around.
In this article
Clear value proposition
Your SaaS product design should communicate the value proposition or the unique benefits of your product right from the start. The top of the homepage should clearly explain what your product does, the problem it solves, and how it solves it. A clear value proposition should include the following: customer pain point, unique solution, benefits and outcomes, and differentiation.
Ideally, this section should consist of a text paired with a visual. Use a clear and large headline that stands out and combine it with a subheading that reinforces the message. As for the visual, you can choose an image, video, or a GIF that supports your value proposition and gives it a visual demonstration.
The value proposition section of the website should always include a call to action, which we cover in the following paragraph.
Compelling CTAs
A call to action is a marketing term that encourages website visitors or app users to take a specific action that eventually drives conversion and engagement. Actions can range from requesting a demo, starting a free trial, or even downloading an ebook. The end goal is to convert visitors to customers.
One of the key elements of a compelling CTA is simplicity: the more simple and straightforward, the better. You do not want to cause any confusion or add friction in the user journey. For your CTA to be the most effective, you need to make it stand out. Create a sense of urgency by using contrasting colors like green and red, for instance, any color that is vastly different from the rest of the page.
Finally, consider A/B testing different CTAs to determine which one is driving conversions. You can play around with the texts, colors, and placements. This will take some time to test, but it is going to be very beneficial in the long term.
Social proof and testimonials
Social proof and testimonials are some of the best ways to build credibility and trust with your website visitors. This technique consists of displaying the positive experiences of other customers in order to persuade others to adopt their behavior. When you see an item with mostly 5-star reviews, you feel like you can trust its quality, right? Well, instead of reviews, SaaS websites rely on quotes from satisfied customers.
Testimonials come in many shapes and forms. They can be customer testimonials and user reviews, as stated previously, case studies, client logos, and certifications.
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Engaging visuals
It goes without saying that the design of your SaaS website should be visually appealing and illustrate how your product works. Consider using some or all of these SaaS UI techniques to elevate your design:
- High-quality visuals: People do judge a book by its cover, so make sure you use high-resolution images and videos to support messaging.
- Responsive design: That is an important point. Your prospective customers could be visiting your website from a desktop, a smartphone, or even a tablet. So, make sure your design adapts seamlessly to all possible devices.
- Interactive elements: Interactive features like sliders and clickable prototypes can make your SaaS website design more engaging.
Pricing information
The SaaS UX design needs to be user-friendly. Make pricing information easy to find and understand to help your website visitors make informed decisions. Use a pricing table to compare the prices and features of the different plans your product offers. You can also highlight the plan that offers the best value to guide the users to that option.
Feel free to learn more in our detailed article about saas landing page examples that drive conversion.
Tips for Using Social Proof and Testimonials in SaaS Design
- Use authentic testimonials from actual customers. Quotes are not enough; add the company logo along with the name and title of the quoted person. And please, avoid using stock photos at all costs.
- Use metrics. Quantitative data helps enhance the impact of your testimonials by providing more concrete evidence. Consider using percentages and numbers to highlight benefits such as performance improvement, time saved, and cost savings.
- Place near CTAs. Ensure that testimonials are combined with CTAs to make the decision-making process easier.
