Tanks & Toilets is a home service company in Arizona specializing in toilet and water heater installations and replacements. The client had only a brand name and no visual identity, website, or customer-facing materials. Our task was to create the brand identity, digital platform, and service experience from the ground up.
Service Landing Page
The service page highlights speed, transparency, and trust, featuring guarantees like 24-hour installation and licensed professionals. On mobile, quick guides and support options ensure the experience remains clear and customer-focused.
Dynamic Product Pages
Each product was given its own detailed page with clear visuals and specifications. For toilets, customers can view multiple angles, explore different models, and check essential details like height, features, and installation options. A key part of the development was building dynamic content updates, so that when a user changes a model or specification, the description, features, and pricing adjust automatically.
Modern UI with 3D Product Visuals
We integrated 3D product renders paired with an intuitive mobile interface to make the service feel modern and trustworthy. On mobile, key selling points such as “Professional Service, No Sales Gimmicks” and “Money-Back Guarantee” are surfaced upfront to address customer hesitations and simplify decision-making.
Cart & Support Experience
We designed a streamlined checkout flow that makes pricing and services clear while offering helpful add-ons like toilet replacement packages. The cart layout is simple, transparent, and optimized for mobile to reduce confusion during purchase.
Mascot Creation
We developed a custom mascot to embody the brand’s approachable and service-first personality. The process included multiple sketches and iterations, resulting in a friendly technician character who represents reliability and professionalism. This visual asset became central to both the digital and physical branding.
Logo & Identity System
The logo system was designed with flexibility in mind, working across different scales and applications. Both wordmark and mascot lockups were created for various use cases, from digital platforms to uniforms and vehicle wraps.
Brand Applications
We extended the brand identity into real-world touchpoints: uniforms, caps, and vehicle wraps. The color palette — a mix of greens with fresh accents of yellow and blue — was chosen to feel clean, trustworthy, and energetic.
Brand Guidelines
We developed a detailed brand guideline covering logo usage, typography, color palette, iconography, and applications. This ensures consistency across marketing, digital experiences, and on-the-ground service touchpoints.
Design System & UI Kit
We built a modular design system and UI kit with reusable components. Buttons, icons, forms, and content blocks were carefully designed for usability and consistency. This system ensures that as the brand grows, new features can be added without disrupting the visual language.
Conclusion
Flexy built a full digital platform and customer experience for Tanks & Toilets and turned it into a professional, recognizable brand. From the modular UI kit and dynamic product pages to the custom mascot, logo system, and real-world applications like uniforms and vehicle wraps, every element was designed to make the service trustworthy and customer-friendly.
If you’re a local business ready for a fresh identity and seamless digital presence, Flexy can bring your brand to life — no matter how big or small the challenge.
