Visual interface design is where creativity meets functionality. In a world where people use digital products most of the time, it is important to know how to build interfaces that capture a user’s attention and make them want to adopt your product.
That’s why it is important to know the top elements that can take your visual interface design from good to great.
Every element in a layout, whether it’s a button, text, or image, should ideally serve the purpose of making the user experience as seamless as possible all while making it visually appealing.
This article walks you through the top 5 elements to elevate your visual interface design and take your digital products to the next level. The elements are color, typography, layout, visual content, buttons and controls, and accessibility features.
Read on to learn about each element in detail!
Color
Colors establish brand identity, enhance visual appeal, and create emotional appeal, which is why they are a crucial component of any visual interface design. You can also employ colors to direct users’ attention. Red for error messages, for example, and green for success messages. When it comes to visual interface design, color is really important, so you should take your time selecting your brand’s color palette. To make a more informed decision, you can also dig deeper into color psychology. Did you know that green is associated with the environment and good health while orange, being a happy hue, is used to target young people?
Building interfaces that are both aesthetically pleasing and easy to use requires careful selection.
Tips for Using Color in Visual Interface Design
To make a more informed decision, you can also dig deeper into color psychology. For example, green is associated with the environment and good health while orange, being a happy hue, is used to target young people.
- Start with a limited base palette of 3-5 colors, including primary, secondary, and accent colors.
- Assign specific colors to key elements like buttons, navigation, or important links to guide user focus and actions naturally.
- Use colors that resonate with your audience’s age and cultural background (e.g., bright, playful colors for younger audiences vs. more muted, professional tones for corporate users).
- Ensure all color choices pass WCAG (Web Content Accessibility Guidelines) standards for color contrast, especially for users with visual impairments or color blindness.
Typography
Typography goes beyond choosing the right font to improve readability. It is an essential part of visual interface design that conveys a brand’s personality, thereby influencing people’s perception of a product or message.
This is why it is critical to invest time in choosing the right typeface, size, and alignment. Each font type has a voice and tone that is embedded within the user’s mind on a subconscious level.
You might be asking yourself; what’s the difference between a typeface and a font? A typeface is a collection of fonts, such as Times New Roman and Comic Sans MS. To put this in practice, Roboto is a typeface while Roboto Bold is a font.
Layout
Layout involves arranging the visual elements and content within an interface in a way that improves the information flow, readability, and, of course, visual appeal.
A well-designed layout provides a perfect balance between functionality and visual appeal. The user should be ideally able to follow the correct flow of the information hierarchy presented within the interface, without experiencing friction because of an image that is loading slowly or a text whose font is too small.
Instead, you can be strategic and apply user interface design principles such as visual hierarchy and whitespace management to the layout of your visual interface design.
Visual content
Visual content such as images, videos, and illustrations can enhance storytelling, enrich a visual interface design, strengthen brand identity, and communicate complex ideas.
Whether it is a video that explains a process step by step, an infographic that summarizes a complex idea, or an illustration that accompanies a text, visual content is essential to a visual interface design that both enriches digital products and makes them more user-friendly.
It is also important to note that some people are visual learners, so providing visual content in addition to textual content can help you serve different types of learners, enhancing the functionality of your digital product.
High-quality visuals are one of the 5 most important elements in an interface for e-commerce products.
Accessibility features
Make your design accessible to ensure usability and inclusivity to all your users. Accessibility features include alternative texts for non-text content, resizable text, high contrast mode for users with color vision deficiencies, and more.
Take a look at our pick of the top 10 interface design examples to see how other brands boost engagement.
