Reveal is a weight loss and fitness app created for people aged 30 to 50. Flexy’s task was to redesign the app and improve the user experience and interface. One of the key challenges was to make the experience more personal by integrating the founders — influencers with over a million followers — as motivating digital coaches through design and illustrations.
Funnel
- Key actions were hidden
- Navigation was overly complex
- Low conversion caused by confusing structure
Recipes tab
- Poor content organization
- Limited search and filtering options
- Weak connection between recipes and fitness goals
The app had slow loading times and design issues. We redesigned the UX/UI and added custom illustrations to improve usability and personalization.
User pain points
- Need clear, consistent guidance
- Limited time due to work and family demands
- Difficulty staying motivated after previous setbacks
Prefer advice from someone experienced
We turned user research into a design that feels like having a personal coach built right into the app. We addressed pain points such as limited time, lack of motivation, and the need for clear guidance to create an experience that fits into users’ busy lives.
660+ screens and still going/
The project is ongoing, and the client continues to update the app. They continually turn to us to redesign and refine new features as the app evolves and adapts to user needs.
We designed a wide range of features, from diet management to training programs. One of those was the Log Food feature, which we redesigned to make meal tracking quick and easy. Users can now view calories and macronutrients at a glance, add or edit meals with just a tap, and track daily progress in a clear and motivating way.
Our team created a set of engaging screens that bring the fitness journey to life. The home and onboarding screens feature the founders as illustrated coaches, setting a motivational tone. Users can access personalized workout programs tailored to their goals, log meals easily, and track progress with simple, colorful interfaces. Interactive elements, like workout rep tracking and coach tips, make the app feel supportive and dynamic.
Our team created a set of engaging screens that bring the fitness journey to life. The home and onboarding screens feature the founders as illustrated coaches, setting a motivational tone. Users can access personalized workout programs tailored to their goals, log meals easily, and track progress with simple, colorful interfaces. Interactive elements, like workout rep tracking and coach tips, make the app feel supportive and dynamic.
We created custom illustrations that feel like real coaches guiding the user. Each illustration was designed to express different emotions and make the experience more supportive and engaging for the user.
We built a scalable UI kit with over 350 components to keep the design consistent across the app and make future updates easier. It includes typography, icons, illustrations, and interactive elements, all designed to create a simple and engaging experience.
We worked in an iterative cycle of discussion and design. Each step was reviewed with the client, allowing us to refine ideas quickly and deliver solutions that matched both business goals and user needs.
Flexy completed a full redesign of Reveal, transforming it into a personalized fitness app with improved UX/UI, custom illustrations, and an intuitive food logging system.
We redesigned onboarding, created a scalable UI kit, and delivered over 600 screens that make workouts and nutrition plans simple and motivating.
The project generated $50,000 in pre-orders before launch, and ongoing updates continue to enhance the experience based on user and client feedback.
If you are looking to build or redesign a fitness or nutrition app, making it intuitive, scalable, and truly engaging for your users, we are happy to bring your vision into reality. Let’s discuss your project now!
