Conifer is a California-based startup that builds next-generation electric motors for small vehicles, heavy tools and equipment. We designed and launched the website in just three weeks. With an industrial look and intuitive navigation, it highlights Conifer’s rare-earth-free technology and main advantages.

Homepage (Desktop and Mobile)

The homepage is designed to immediately convey the key benefits. They are presented in a minimalist grid that features compact design, simplified manufacturing, rare-earth-free components, and integrated software.

Increased Performance

We launched the website on April 14, 2025, and within the first six weeks, it drew over 10,000 unique visitors with an average session duration of 1 minute 38 seconds. The main CTA button on the homepage gained strong engagement, with a click-through rate of 9.78%. And recently Conifer raised $20 million funds from investors.

Interface & Illustrations

The minimalist UI reflects the simplicity and efficiency of Conifer’s powertrains. We paired the interface with isometric tech drawings to show the inner workings and invite users to explore.

Application Page

This section shows how Conifer motors fit into various products. We made the design easy to update as new use cases emerge. We created 3D models of several types of motors and the devices they power: electric scooters, pumps, industrial fans, ride-on lawn mowers, etc.

Custom Iconography

We built a set of custom icons inspired by mechanical forms and control systems. Subtle textures and accents reference brushed metal finishes.

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Product Pages

Each product category includes detailed visuals and 3D renders to help users better understand the motors’ scale and application.

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Conifer is a good example of how modern look and sleek design can affect your business, no matter the industry. Want to know how design can impact your business? Shoot us an email and we'll get back to you with ideas!